May 19, 2007

Where's the dialogue?


ChemNutra, the company responsible for the recent contamination of pet food and death of thousands of pets, has started a blog in response to the recent crisis.

Props for this blogger for exposing the flaws in ChemNutra's blog.

ChemNutra's "blog" is merely a collection of press releases and does not allow readers to comment on each post. Check it out.

How cold can ChemNutra be? They are already responsible for the death of thousands of pets. Do they want to anger pet owners further by putting up communication barriers? These pet owners need answers, and they want to express their thoughts. ChemNutra needs to take responsibility for their actions, buck up and let the negative comments come.

I can see where ChemNutra is coming from, in the sense that they wanted to create controlled media; however, blogging requires two way communication with the blogger to the reader. So where's the dialogue?

They've made a mistake, but now is the time to be straightforward, honest and provide the affected parties the information they need.

In my opinion, no blog is better than a pathetic one.