The Blogging World Needs a Few Ghost Busters

Blogging takes time, thought and a bit of effort. Some people have taken the easy way out and have hired ghost bloggers to maintain and publish a blog in their name. An interesting article on Yahoo news examines this concept and a few implications of this method.

Blogs are edgy, raw and authentic. They expose personality, build character and distinctly portray human emotion and ideas.

"People do expect authenticity and transparency," says Debbie Weil, a Washington-based blogging consultant, and author of The Corporate Blogging Book. "If you violate basic rules of etiquette in the blogosphere, you're going to get burned."

I couldn't agree more.

Blogging is a fairly new method of communicating, and these relationships are fragile. My favorite bloggers have won my heart, but if I were discover they were using ghost writers to cut corners, I would have to say goodbye. That trust would be broken.

The PR world is already full of ghost writers who write speeches, publications, letters, and so on. Can't we please preserve the value and authenticity of the blogging world?

Bloggers-- Take the time to write your own blog. Your readers are putting their faith in you, not your ghost writer.