PR in the Garden of Eden

I'm fascinated by the new Creation Museum that opened last week in Ohio. What an interesting idea. The museum reminds me of a Christian version of The Pacific Science Center in Seattle, Washington.

The Creation Museum "brings the bible to life" and introduces visitors to the concept of creationism, while rejecting evolution. A. Larry Ross Communications, a Christian PR firm, headed up the PR campaign. The campaign will be measured on the number of visitors to the museum. The expect to see 300,000 visitors in the first year.

The commercials are visually appealing and well done. The media campaign has a newsroom with images, press releases and backgrounders, and the museum seems to have great coverage. Even with all the PR bases covered, how will the campaign hold up against critics? Many non-Christians are sneering at the idea.

I'm thinking the controversy behind the Creation Museum will only aid news coverage and increase the number of visitors.

What do you think? Will the news coverage help or hinder the number of people who visit the museum?